What It Takes: WNBA Athlete

"What It Takes IRL" 

During the 2021 Season of the WNBA, the lockdown prevented us from being able to follow and tell stories of athletes in the traditional way. 

WNBA athletes are More Than what we see on the court. Our focus isn’t just basketball but who they are outside of the game that’s propelled them to their success. We want to showcase these athletes and their duality. They’re not just leaders and athletes on the court, but off the court they are fighting for equality, they’re the head of households, they’re enriched in vibrant cultural experiences, while serving as a beacon for marginalized communities.

Creative / Art Director / Storytelling Lead

All works found here are published at Youtube.com/Nike 

Client: Nike

Agency: Uninterrupted