NIKE NSW: Case Study
GENERATION Z
We were tasked with filming 2 short films for Nike NSW
hyperfocused on the Gen Z consumer.
The kids gave us an immense amount of information and insight as to the way they see and navigate what its like to be a youth in this current social landscape.
To give Nike the same experience we had been given - we turned everything into a ready mag to give them the full experience of what its like to be a Gen Z-er.
A case study thru their own words,
as viewed thru their own perspective.
To experience the full case study, please visit the site here
NSW Case Study - Interactive site
Role:
Creative Director, Director, Casting
