NIKE NSW: Case Study


We were tasked with filming 2 short films for Nike NSW

hyperfocused on the Gen Z consumer. 

The kids gave us an immense amount of information and insight as to the way they see and navigate what its like to be a youth in this current social landscape.

To give Nike the same experience we had been given - we turned everything into a ready mag to give them the full experience of what its like to be a Gen Z-er.


A case study thru their own words, 

as viewed thru their own perspective.

To experience the full case study, please visit the site here

NSW Case Study - Interactive site


Creative Director, Director, Casting

Using Format