DOU:
Department of Unimaginable
Nike and the SNKRS team came to me with a proposal to storytell around the release of a fully online scavenger hunt which was meant to inform the various departments within Nike of its success and viability. As Director and Editor of a short story mean to be seen by important brand stakeholders within the company, I wanted to take this audience's attention span keep them engaged and compelled as if they were the ones themselves doing the scavenger hunt. It's the story that they don't want you to know....
Role:
Director, Editor
