NIKE BY MELROSE
Nike by Melrose was a campaign we helped launch for the first Nike Live store. We sought to provide context, maintain connection and ultimately invite the community in the conversation that the store is ultimately having.
First we introduced the Melrose Community thru the NIKE BY MELROSE short video.
Role:
Creative, Art Direction, Director, Social Capture and Strategy
We then further engaged our consumer with what the store has to offer, locals who made the community as well as showcasing the Nike Experts who are the torchbearers, not only for the brand, but also the Community of Melrose as a whole.
You will also find the short film
"Nike By Melrose By Danika" as we further explored what a day in the life of both an on-the-go consumer can be like with the help of the store.
A Zine was also made exclusively for the store w/c can be found here:
