Beats Social Relaunch

As a brand whose DNA was centered around Music, Sport and Culture, Beats by Dre found themselves in need of learning how to speak the language of an ever growing Gen-Z audience who demand authenticity, participation and representation from the brands that they attach themselves to. As Creative and Art Director for the brand, we were tasked with leading the charge in all aspects of this relaunch from a social standpoint, as well as being able to recognize youth creators; to establishing our mission through visual language and storytelling. 

As a result, we were able to completely rebrand Beats as a brand championed by storytellers, creators, musicians, and athletes alike. The Rebrand can be seen on Beats Youtube and Instagram channels.